If you are reading this article, it is safe to say that you understand just how huge the Self-Storage industry is right now. With so much competition, it can be difficult to make your business stand out among others and convince customers to choose you. So, what can you do to increase your chances of success? By becoming a U-Haul Self Storage Affiliate, you have the ability to take advantage of the strength of our network to help build up your own business.
If you spend time looking into how to make your website stand out among the millions of other websites online, you have likely heard the term “SEO” or “Search Engine Optimization”. To put this into easy terms, Search Engine Optimization is the process of identifying and improving keywords and website content to help potential customers find you when searching the web. It is the process that helps your website pop up in search results when a customer searches “Self-Storage in (my zip code)”. Not only can it be difficult to make sure that your website populates toward the top of these search results, but it can be quite expensive. Professional services will typically charge by the hour, by the month, or for a one-time service, and can end up costing you several hundred to even several thousand dollars by the time you are done according to a 2019 Survey performed by backlinko.com (https://backlinko.com/seo-services-statistics).
What can you do when you are a small business trying to find your way to the top of the search engine results list, but don’t have money to invest in professional SEO services? You take advantage of U-Haul’s SEO results instead!
As a large corporation, U-Haul invests a lot of time and energy into promoting its own website for online customer reservations. But, how does this benefit you? By choosing to participate in our online customer reservation and online move in processes, your company is given its own personal profile page on our uhaul.com website. By claiming this page, you are automatically setting yourself up with our SEO performance. When a customer searches “Self-Storage in (your zip code)”, one of their top search results will lead them to uhaul.com where they will be able to view your facility profile. From there, they can view your facility contact information, see your availability and prices, and learn about your features for FREE. Then, if they make the decision to store with your company, they have the ability to reserve a unit or even move in completely online – and it only costs you a one-time, flat rate fee of $20 per reservation! This becomes significantly less expensive than paying for your own personal SEO service or ad space.
Taking advantage of these results is as easy as changing a few settings in your facility’s WebSelfStorage Operational Rules. If you would like to get started, we have Operations Coordinators ready and waiting to help! Call us today at 866-693-6683 option 1, then option 2!