self-storage insider

A Blog by the U-Haul Self-Storage Affiliate Network

Advertising Made Easier

Self-Storage Affiliate Advertising Vans showcase storage locations to customers

Have you ever stepped inside a candy store, department store or car dealership, looked around at all the offerings, and thought to yourself, “There are so many options. How will I ever decide?’

Similarly, in the self-storage industry, customers have an ever-growing number of choices of where to keep their precious belongings. With more and more self-storage locations popping up across North America, members of the U-Haul Self-Storage Affiliate Network (USSAN) can set themselves apart from the competition by doing one simple, yet essential thing: advertising to as many people as possible.

As anyone who’s ever turned on a TV knows, there are many different (and usually expensive) ways to advertise a business to potential customers. Luckily, U-Haul offers its Self-Storage Affiliates a form of advertising that is affordable and effective: The Storage Affiliate Advertising Van (SAAV).

Advertising Van success

Through the program, Affiliates receive a brand-new van that is imaged on three or four sides with their business’ name, logo, web address and/or location address, phone number and any promotional specials. This acts as a rolling billboard that helps Affiliates promote their self-storage brand within the local community. In the meantime, the van, like any other U-Haul vehicle, earns a rental commission each time that it’s used.

While some self-storage locations may not have the room to park a 26’ U-Haul truck, a cargo van is the perfect size for parking and display. In addition, because the van is treated the same as any other U-Haul vehicle, Affiliates are not financially responsible for repair, maintenance or liability. Since U-Haul rotates out each van on an annual basis, Affiliates can be sure that their customers will always have access to a 5-Star van for their storage needs.


Parker Street Rental and Storage (055426) — Belleville, Ontario

Parker Street Rental and Storage (055426) — Belleville, Ontario

“The SAAV Program has been a resounding success for us! Not only has it increased our storage occupancy; it has also strengthened the inflow of customers who are interested in the other U-Haul related products and services that we provide. After seeing our van out on the road, many new customers have called or come into our location to ask about these services. All in all, having a van at our location has been an extremely positive experience, so much so that we are considering adding a second van!”— Lesley Hately


Beechgrove Self-Storage and U-Haul Dealership (002154) — Independence, Ky.

Beechgrove Self-Storage and U-Haul Dealership (002154) — Independence, Ky.

“My U-Haul Dealership has participated in the SAAV Program for several years now. The vans are well-received by customers and are always in excellent shape. It’s great to have the decals advertise my self-storage business as the vans are driven around town; in fact, the SAAV Program drives business to me. It works so well that I utilize four vans, including those for my second self-storage location.”— John Huffman


Thriftee Self-Storage and U-Haul Dealership (089027) — Los Angeles

Thriftee Self-Storage and U-Haul Dealership (089027) — Los Angeles

“The SAAV Program is a wonderful deal. Where else can your dealership be affiliated with a major company like U-Haul through mobile advertising…and with free maintenance, to boot?”— Stuart Sobel


ABC Self-Storage and U-Haul Dealership (069574) — Middlebury, Vt.

ABC Self-Storage and U-Haul Dealership (069574) — Middlebury, Vt.

“Participating in the SAAV Program was one of the easiest decisions that I’ve ever made as an Affiliate. The vans at my location have easily achieved their income goals, and I foresee no problem exceeding them in the future.” — Brad Jenne

Interested in utilizing a Storage Affiliate Advertising Van (SAAV) to advertise your self-storage location? Contact Program Manager Tom Kardys at 602-319-1340 or tom_kardys@uhaul.com.

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