Self-storage is an incredibly competitive industry. It’s important to get your business’ name out there when and wherever you can. While traditional radio, TV, and static billboard advertising is still relevant, mobile billboards can be the most effective advertising for your business and budget. And there is research to back this up. According to Perception Research, mobile advertising generates 2.5 times more attention than a static billboard. Here are three ways to show the effectiveness of mobile billboards:
Name Recognition
Getting potential customers to see your business’ name is an important factor when filling your storage units. As your advertising van drives down streets and highways, the number of people seeing the name of your business grows. According to the Outdoor Advertising Association of America, individual vehicle advertising can generate between 30,000 and 70,000 daily impressions. That’s a large number of potential customers.
Cost Advantages
When it comes to understanding the effectiveness of mobile billboards, it’s also important to know how it will affect your business bottom line. When it comes down to where you want to spend your money on marketing, take a look at this chart:
With a U-Haul Storage Advertising Van, you are renting the van on behalf of U-Haul. Unlike leasing or owning, you are not accountable for repair or maintenance costs, and have zero liability exposure.
While there is a revenue standard to meet, this can easily be met by renting 2.5 times per week. That way, by the end of your third month, the rental commissions earned will have paid for your graphic fee. Continuously renting the vans are the key to promoting your brand and allowing potential new customers to see your business name, all the while earning you a commission.
Build Your Reputation
It’s a good sign to potential customers when they see your van with the business name, information, and logo driving down the street. To them, they’ll see someone else has already trusted your business. According to Psychology Today, people tend to go with the crowd and take cues from others. So as more potential customers see your advertising van being used, they will feel at ease considering your business when they start thinking about self-storage.
If a van advertising your self-storage business pulls up next to another car at a red light, the next driver over will stop and stare. They will be a captive audience. Now that you better understand the effectiveness of mobile billboards, apply for your U-Haul Storage Advertising Van today.